5 Things to Keep in Mind During The Initial Stages of Edupreneurship

Any startup that is dealing in the world of education will have difficulty during the initial stages. People that want to provide education are often social entrepreneurs, but in order for their enterprise to succeed they will have to start thinking practically like a businessman.

Also, each education startup has a different story because so many of them are trying to tackle diverse issues that a lot of people don’t even know about. Hence, when you establish your startup you might end up facing problems that no one has experienced before. While it can become easy to despair in such situations, especially since there is no one that can give you the advice you need, it is possible to prepare yourself for all scenarios.

One thing you need to realize is that the initial stages are the truly hard part. Things get easier pretty quickly, but you need help weathering your teething pains as it were. Listed below are some tips that you can keep in mind in order to make the process easier for yourself.

#1 Mind Your Customer Support

This is one of the most important things you should think about. You cannot scale without a solid customer support system. People won’t trust you if they are not getting the support they deserve after investing money in your enterprise by acquiring your goods and services. Hiring a top notch customer support team is essential. You should also look into implementing a customer support software such as the one offered by Kayako. This will help you scale your operations considerably because of the fact that it will greatly increase your company’s capacity to handle customer complaints and queries in large volumes. Focusing on customer support should be one of your earliest goals so that you can mitigate future problems that might occur.

#2 Plan For Occasional Business

Education is a field unlike any other. First of all, you are probably not going to get business all year round. Steady business isn’t possible because of the fact that people often take months off from education. Summer holidays are a thing after all. Hence, you need to be in the right place at the right time. Show up to all places where you can acquire leads. You will end up getting most of your business for the year from just one or two good leads that you would follow through with over a two to three month period.

#3 Be Ready For a Marketing Slog

Edutech companies take a long time to succeed. This is because of the fact that marketing is very difficult, even if you have a product or service that no one else is providing and you offer value that is beyond what the market had to offer before your arrival. The only advice that someone can give you here is don’t give up. It is natural for this process to take a long time and if you say at it your labor will bear fruit sooner or later.

#4 Don’t Be Afraid to Get By

A lot of people say that the whole point of capitalism is to scale your business and expand aggressively. While this is true, it is also true that expanding is a risky endeavor because of the fact that failure can result in your business becoming unviable. Sometimes it is better to keep things going steady rather than scaling up. Be careful before scaling. Don’t be afraid to just get by for a little while. In this business it’s always better to be safe than sorry.

#5 Don’t Bite Off More Marketing Than You Can Chew

If you are an edupreneur one of your goals will be becoming a household name, or at least widely recognized. This can be achieved through hard work and dedication but don’t jump the gun. Only start mass marketing when you know that you can afford it, and that it will not impact your profit margin. Marketing to people before you can handle the influx of customers might end up ruining your company and making it sink before it ever even got to be afloat.

How to Become An Edupreneur with Shelly Sanchez Terrell

On this episode, I Zoom in Shelly Sanchez Terrell, and we chat about the game of edupreneurship.

Shelly Sanchez Terrell is a teacher trainer, elearning specialist, and the author of Hacking Digital Learning Strategies: 10 Ways to Launch EdTech Missions in Your Classroom, The 30 Goals Challenge for Teachers: Small Steps to Transform Your Teaching and Learning to Go: Lesson Ideas for Teaching with Mobile Devices, Cell Phones and BYOT. She has trained teachers and taught language learners in over 20 countries as an invited guest expert by organizations, like UNESCO Bangkok, Cultura Inglesa of Brazil, the British Council in Tel Aviv, IATEFL Slovenia, HUPE Croatia, the IATEFL YLTSIG, and VenTESOL. She is the instructional designer for American TESOL’s Teaching with Technology certification course, the Instituto Nacional de Tecnologías Educativas y de Formación de Profesorado’s Digital Storytelling for Teachers certification course, ITDI’s Learning to Go course, and eTextbook Teachers. She has been recognized by the ELTon Awards, The New York Times, NPR, and Microsoft’s Heroes for Education as a leader in the movement of teacher driven professional development as the founder and organizer of various online conferences, Twitter chats, and webinars. She was named Woman of the Year by the National Association of Professional Women, awarded a Bammy Award as a founder of #Edchat, and recognized by Tech & Learning as one of the Top 10 Most Influential Educator Entrepreneurs for 2015.

Episode 73: Rigor, Relevance, and Relationships with Eric Sheninger

In this episode, Zack & Pete talk with Eric Sheninger about digital pedagogy, students finding answers to their own questions, and how to educate the next generation of creators. Eric Sheninger is a Senior Fellow and Thought Leader on Digital Leadership with the International Center for Leadership in Education. Prior to this, he was the award-winning Principal of New Milford High School. TIME Magazine identified Eric as having one of the 140 Best Twitter Feeds in 2014.

Eric Sheninger on Twitter: @E_Sheninger

Eric Sheninger blog: www.ericsheninger.com

The Edupreneur is a podcast for you, the teacher, student or entrepreneur who innovates, redefines and improves education. Co-host Pete Freeman is a nonprofit founder and Notre Dame student with a passion for education, entrepreneurship, and social welfare. Co-host Zack Baker is an award-winning programmer with a passion for tech and business.

Episode 71: Tony Wagner on the Harvard Innovation Lab, Creative Problem-Solving, and the Most Effective Competitive Advantage

Tony Wagner serves as an Expert In Residence at Harvard University’s new Innovation Lab. Prior to this appointment, Tony was the first Innovation Education Fellow at the Technology & Entrepreneurship Center at Harvard, and the founder and co-director of the Change Leadership Group at the Harvard Graduate School of Education for more than a decade. His previous work experience includes twelve years as a high school teacher, K-8 principal, university professor in teacher education, and founding executive director of Educators for Social Responsibility. Tony is a frequent speaker at national and international conferences and a widely published author. His work includes numerous articles and six books. Tony’s latest, Most Likely To Succeed: Preparing Our Kids for The Innovation Era, co-authored by Ted Dintersmith, was just published by Scribner. Creating Innovators: The Making of Young People Who Will Change The World, was published by Scribner in 2012 to rave reviews and has been translated into 12 languages. His 2008 book, The Global Achievement Gap continues to be an international bestseller, with a Second Edition recently released.

Tony Wagner on Twitter: @DrTonyWagner

Tony Wagner’s website: tonywagner.com

The Edupreneur is a podcast for you, the teacher, student or entrepreneur who innovates, redefines and improves education. Co-host Pete Freeman is a nonprofit founder and Notre Dame undergraduate student. Co-host Zack Baker is an award-winning programmer with a passion for tech and business.

Episode 50: Jeff Bradbury on Teachercast, Edu-Podcasting, and Branding

Jeff Bradbury, author of Kidblog: An Introduction to Blogging With Your Students, is the creator of TeacherCast.net, TeacherCast University, and Educational Podcasting Today. He’s an ASCD Emerging Leader, Google Certified Teacher, Google Education Trainer, PBS Learning Media Digital Innovator, and more. He is currently the Coordinator for Technology Integration for the Westwood Regional School District in New Jersey. In 2012, Jeff was recognized as one of top 50 educators using social media at the first ever Bammy Awards and has been nominated twice in the category of Innovator of the Year. Jeff has Keynoted for the Pearson Authentic Learning Conference, EdTechNJ and most recently at Columbia University’s Teacher College.

Jeff Bradbury on Twitter: @TeacherCast
Jeff’s website: www.jeffreybradbury.com

The Edupreneur is a podcast for you, the teacher, student or entrepreneur who innovates, redefines and improves education. Co-host Pete Freeman is a nonprofit founder and Notre Dame student with a passion for education, entrepreneurship, and social welfare. Co-host Zack Baker is an award-winning programmer with a passion for tech and business.