istock contributor

Dynamic Imagery And Why It’s So Cool

Good visuals can turn even the blandest marketing campaign into something impactful. It goes without saying that photography and videography have become a huge part of online marketing. Businesses need eye-catching imagery in order to attract their target audience and make their content more memorable. If your planning your next marketing campaign and you want it to be successful, keep in mind that your photography skills will play a major role in determining its impact.

Now, just taking pictures and editing them will not get the job done for you. You need to know what is going on in the photography scene and what will work for you. There are loads of trends that come and go in photography. Being familiar with these trends will help you stay ahead of the game and create visuals that are really stunning. This year photography trends have been coming and going like crazy. And one of the hottest trends has been cinemagraphs. Cinemagraphs are still images with one or two moving elements in them. They are really popular in branding and advertising because of the fact that they draw so much attention. They give you the ability to take any image and increase its level of engagement.

Cinemagraphs look amazing and there really is no rocket science behind them. You just need to have a little bit of picture editing know how. From what we can tell so far, cinemagraphs are going to remain hot throughout the year. In fact, you can expect to see more and more creative marketing campaigns making use of this technique. You can check out a bunch of other photography trends as well at this website. Staying updated on imagery trends has become a requirement for most marketing experts out there.


Starting Off With an Analog Camera

If you are someone that wants to pursue a career in photography, regardless of whether it is wedding photography, event photography or wildlife photography, you want to make sure that you truly master how to use a camera. Currently, it is really easy for people to use a digital camera and just simply snap a picture, and they usually do end up with a relatively decent shot. However, if you are looking to truly become a good photographer that wants to excel in their field, the best thing you can do is to start with an analog camera. If you want to know more about them, you can click here.

Analog cameras, also known as film cameras require using a roll of film and then using the film to capture your photos. These films will later be developed in a dark room for the picture to finally be ready. This is the way pictures used to be traditionally taken, and if you really want to master the nuances of photography, then starting out with an analog camera is the way to go.

You do not have to worry about spending too much money either since these cameras are barely used so they are sold at much lower prices in thrift shops. Using an analog camera will teach you how photography actually works, so you will learn the actual mechanism of taking a picture, and it will also teach you how to best make use of your light and surrounding because you will have a minimal film roll that you have to make sure to get the perfect shot within that film roll or else you have wasted your entire film roll. So, if you want to truly master the art of photography, then starting out with analog is the way to go.