Any startup that is dealing in the world of education will have difficulty during the initial stages. People that want to provide education are often social entrepreneurs, but in order for their enterprise to succeed they will have to start thinking practically like a businessman.
Also, each education startup has a different story because so many of them are trying to tackle diverse issues that a lot of people don’t even know about. Hence, when you establish your startup you might end up facing problems that no one has experienced before. While it can become easy to despair in such situations, especially since there is no one that can give you the advice you need, it is possible to prepare yourself for all scenarios.
One thing you need to realize is that the initial stages are the truly hard part. Things get easier pretty quickly, but you need help weathering your teething pains as it were. Listed below are some tips that you can keep in mind in order to make the process easier for yourself.
#1 Mind Your Customer Support
This is one of the most important things you should think about. You cannot scale without a solid customer support system. People won’t trust you if they are not getting the support they deserve after investing money in your enterprise by acquiring your goods and services. Hiring a top notch customer support team is essential. You should also look into implementing a customer support software such as the one offered by Kayako. This will help you scale your operations considerably because of the fact that it will greatly increase your company’s capacity to handle customer complaints and queries in large volumes. Focusing on customer support should be one of your earliest goals so that you can mitigate future problems that might occur.
#2 Plan For Occasional Business
Education is a field unlike any other. First of all, you are probably not going to get business all year round. Steady business isn’t possible because of the fact that people often take months off from education. Summer holidays are a thing after all. Hence, you need to be in the right place at the right time. Show up to all places where you can acquire leads. You will end up getting most of your business for the year from just one or two good leads that you would follow through with over a two to three month period.
#3 Be Ready For a Marketing Slog
Edutech companies take a long time to succeed. This is because of the fact that marketing is very difficult, even if you have a product or service that no one else is providing and you offer value that is beyond what the market had to offer before your arrival. The only advice that someone can give you here is don’t give up. It is natural for this process to take a long time and if you say at it your labor will bear fruit sooner or later.
#4 Don’t Be Afraid to Get By
A lot of people say that the whole point of capitalism is to scale your business and expand aggressively. While this is true, it is also true that expanding is a risky endeavor because of the fact that failure can result in your business becoming unviable. Sometimes it is better to keep things going steady rather than scaling up. Be careful before scaling. Don’t be afraid to just get by for a little while. In this business it’s always better to be safe than sorry.
#5 Don’t Bite Off More Marketing Than You Can Chew
If you are an edupreneur one of your goals will be becoming a household name, or at least widely recognized. This can be achieved through hard work and dedication but don’t jump the gun. Only start mass marketing when you know that you can afford it, and that it will not impact your profit margin. Marketing to people before you can handle the influx of customers might end up ruining your company and making it sink before it ever even got to be afloat.